CJ Olive Young (hereinafter referred to as Olive Young) announced on the 28th that it will hold an Olyoung Sale from August 30th to September 5th, offering up to 70% off on 14,000 products from 900 brands.

Olyoung Sale is a major regular sale event held four times a year (March, June, September, and December) by Olive Young. As it is a large-scale discount event, consumers can experience K-beauty SME brands that Olive Young has directly discovered at an affordable price.

This Olyoung Sale is held in early autumn when the demand for color cosmetics is increasing, offering discounts on nearly 5,000 color cosmetics. Considering the growing number of consumers who are expressing their individuality and mood through makeup, a wide range of products are available, from base makeup such as highlighters and powders to point makeup such as lip pencils and colored lip oils.

▶ 100 Special Deals for Korean Olyoung Sale in September

Starting with this event, "Brand of the Day," which was an online-only event, is now available for offline store confirmation. "Brand of the Day" is an event that selects a specific brand every day and provides additional discount benefits. Starting with this event, the number of participating brands has been expanded from 7 to 10 to provide consumers with even more benefits.

"New Product Special Deals," which suggests new products and brands reflecting seasonal beauty trends, are also being expanded. This is an effort to broaden the exchange platform between new brands and consumers. Nearly 100 brands are participating in this "New Product Special Deals."

The Olyoung Sale song, which was recorded and presented by employees in June, has been additionally produced with a Pansori and a male version, making a total of 3 versions to create a vibrant atmosphere in stores. In particular, the Pansori version is applied to regional specialized stores located in areas with many foreign visitors, including Myeongdong, Hongdae, and Jeju in Seoul, as well as Gyeongju in North Gyeongsang Province, Jeonju in North Jeolla Province, and Namwon, adding a special touch.

Olive Young also operates an "O-Day Dream Pickup" service for customers who find it difficult to visit stores or prefer online shopping. "O-Day Dream Pickup" is a service where customers can shop on the Olive Young online mall and pick up their items at their desired store. Customers can receive their items quickly by visiting a nearby store without having to wait for delivery, making it perfect for customers who want to receive their items quickly.

▶ First-come, first-served Olyoung September Sale Event (Check your schedule if you're traveling to Korea)

It has been confirmed that all products in the top 10 in sales based on revenue from the Olyoung Sale held in June were from small and medium-sized brands.

Olive Young's global direct purchase mall, "Global Mall," which exports K-beauty to over 150 countries worldwide, is also running a Big Bang Sale during the same period. Over 11,000 products from representative K-beauty brands such as Skin1004, Torriden, Clio, Round Lab, Joseon Beauty, and VT are being sold at sale prices. Olive Young plans to support the export of competitive SME K-beauty brands and further expand the global K-beauty fandom through the Global Mall.

From August 30th to September 9th, Olive Young will open a pop-up store with the concept of "MEN'S BEAUTY Curated by OLIVE YOUNG" at a key location in the Hongdae district (37, Wau-san-ro 21-gil, Mapo-gu, Seoul). Booths for popular men's beauty brands such as "Graphen," "Doin' What," "Round Lab," "Objet," and "Gillette" will be gathered in one place, holding various events that highlight each brand's unique characteristics, and product experiences will also be available.